SMU Cox wanted to better connect with its growing community and boost alumni engagement. To do so, the School needed to refresh its communications — including its print publication and online content hub. SMU Cox needed a digital transformation that would equal its standard-setting thought leadership and innovative instruction.
The Challenge
SMU Cox wanted to better connect with its growing community and boost alumni engagement. To do so, the School needed to refresh its communications — including its print publication and online content hub. SMU Cox needed a digital transformation that would equal its standard-setting thought leadership and innovative instruction.
Our Solutions
In the same year that SMU Cox celebrated a century of business education, we refreshed and revitalized its biannual print magazine, CoxToday, and launched a new online content hub that function symbiotically together to cultivate community, alumni and stakeholder engagement. The deliverables included print magazines, online content, social media, and an e-newsletter aimed at increasing community reach. Our facilitation of this digital transformation supports Cox in its efforts to be a leader in the world of business education and to be at the forefront of influential thought leadership.