D Custom press releases

Press Release

FOR IMMEDIATE RELEASE

(DALLAS, Texas, January 18, 2006)—Magazine Partners, a Dallas-based custom publisher, has joined forces with EDS and its EDS Agility Alliance, a federation of 11 of the world’s top technology companies, to launch a quarterly magazine called synnovation. With articles co-authored by executives from Cisco, Dell, EMC, EDS, Microsoft, Oracle, SAP, Siebel, Sun, Towers Perrin, and Xerox—the partner companies comprising the EDS Agility Alliance—synnovation aims to educate global business leaders on the benefits and best practices associated with becoming agile enterprises.

“Magazine Partners has helped the EDS Agility Alliance deliver a strong journalistic statement with synnovation,” said Mark Southland, EDS’ managing editor for the publication. “This journal is a showcase of innovation and expertise, and we are proud to bring our business and government clients a publication that presents original intellectual capital and fresh perspectives on the trends and issues that affect them.”

The magazine will be targeted to 30,000 of the most influential C-suite executives globally. From feature stories to statistics and interesting facts, synnovation’s pages are filled with thought leadership, technological best practices, and collaborative insight.

“The affiliation between Magazine Partners and the EDS Agility Alliance is on target with our company’s mission—to enable companies to have a direct line of communication with their constituents through the delivery of valuable and high quality content,” said Wick Allison, chairman of Magazine Partners.

For additional information and online access to synnovation, please visit HYPERLINK "http://www.eds.com/synnovation" www.eds.com/synnovation.

About the EDS Agility Alliance
The EDS Agility Alliance is a federation of market-leading infrastructure, application, and business process providers collaborating to innovate, develop, and deliver the EDS Agile Enterprise Platform—EDS’ next-generation global delivery system. EDS Agility Alliance members include Cisco, Dell, EMC, Microsoft, Oracle, SAP, Siebel, Sun, Towers Perrin, and Xerox.

About Magazine Partners
Magazine Partners ( HYPERLINK "http://www.magazine-partners.com" www.magazine-partners.com) is the custom publishing division of D Magazine and consults with companies worldwide on publishing targeted magazines designed to reach a specific audience. As a publishing partner, Magazine Partners provides companies with either a turnkey solution, or specific editorial, design, and printing expertise. Magazine Partners is a member of the Custom Publishing Council.