Getting to the roots of D Custom
We’re experts at building a brand, establishing the red “D” as the third most recognizable brand locally.
We got our start 35 years ago by providing Dallas with a city magazine that today is continually recognized by its peers as one of the best in the nation. D Magazine was founded in 1974 by two University of Texas graduates, Wick Allison and Jim Atkinson. The D Magazine vision was backed financially by young Dallas business people who believed in the need for a strong city magazine. What was merely an idea, however, became a reality when Stanley Marcus, the legendary retailer, sent a letter to his 200,000 Neiman Marcus cardholders in the Dallas area recommending they subscribe to the as-yet-unpublished new magazine. In October of 1974, the new magazine debuted with the then-shocking cover story on "Power in Dallas: Who Holds the Cards," an analysis of the fabled Dallas establishment and the interlocking corporate directorships by which they managed the city's business. Not surprisingly, the issue sold out on local newsstands.
D Magazine has been named the “Best City Magazine” in the nation three times and won the gold award for "Excellence Online" twice by the City and Regional Magazine Association.
D Home , D Magazine's sister publication, was named the “Best City Magazine” for its circulation category in 2002. In 2006, D Home received the coveted Folio Award for Best Shelter Magazine. A subscriber and newsstand favorite, it's a beautiful and authoritative source for decorating, furniture, accessories, gardening, art and antiques, and entertaining.
Other D titles include the bimonthly business authority D CEO and biannual D Weddings, which consistently outsells every other bridal magazine on the newsstand in Dallas-Fort Worth. We also produce six Blogs: FrontBurner®, a daily conversation about Dallas; SideDish, the daily destination for Dallas foodies; DallasDirt, daily news for Dallas real estate junkies; InsideCorner, zone coverage of Dallas Sports; BridalBuzz, daily advice for Dallas brides; and ShopTalk, daily dish for Dallas girls.
D Custom was born in 2001 when we decided to put our award-winning editorial and publishing expertise to work for outside entities. Our goal is to deliver the same excellence and expertise to these partners.